Lesson 2 : Why should you market your business through email marketing

To get you started with the basics, let us share an example why you should market your business through Email Marketing. We personally consider Email Marketing very similar to Speed Dating.  For those who are unaware, let us explain what Speed Dating is…

So, Speed Dating is a formalised matchmaking process which has the purpose of encouraging eligible singles to network with large number of new potential partners in a very short period of time. So here let’s consider travel professionals as ‘eligible singles’ and in order to meet our business goals, we need to stay connected with a large number of potential partners such as our clients, prospects etc. So when I say Email Marketing is like Speed Dating it means that we have very little time to capture our client’s attention. In Speed Dating, you have to stay interested and stay attentive. The minute you lose focus, you will never see them again. And that is applicable to Email Marketing as well. And while it is truly believed that a successful email marketing campaign is purely based on the quality of the content, we are here to challenge the ordinary and take a step further to show you innovative ways to get the most out of every Email campaign that goes out of your inbox.

Let’s take another example of e-commerce sites like Amazon or Flipkart. One way they get you to buy more products from them is by emailing you their offers on a regular basis. This attracts you and forces you to visit their website and you do end up buying more products. So you know, email marketing has a very big impact on sales. Your email list is going to be your biggest asset because it can drive traffic and sales. And isn’t that good?